OIBR Fellow Matthew Perri researches the impact of advertising prescription drugs directly to consumers Andrea Horsman on April 13, 2017 People are more effective than cartoons when advertising drugs, study says Article in UGA Today, April 12, 2017 Category: News Post navigation Previous: Previous post: Focus On UGA Faculty, Jennifer Elkins, OIBR AffiliateNext: Next post: 8 OIBR Fellows and Affiliates receive faculty Promotions